Thursday, August 17, 2017

The Best Way to Hunt for Customer Insights

We’ve all seen the stats spotlighting why customer experience is critical. Now that we’re in 2017, there’s a fresh lineup of choice measures to review. I chose five from a useful...

Enhanced Customer Satisfaction Rates Due to Marketing Automation

It is almost impossible to compare the customer satisfaction rates of today to those levels that may have been measured 5 or 10 years ago. This is due to the fact...

Moments that matter

Despite the fact that I have spent most of my working life in a variety of technology related roles, I am by no means a “digital native”. Many of the behaviors...

Digital Marketing’s Role in Selling Food and Beverage

There’s no question that digital marketing’s role has changed the way we advertise and communicate for so many industries. For food and beverage, we have traditionally purchased our needs from traditional...

Client Engagement in the Era of Cognitive

Today each of us interacts with businesses. Sometimes it’s through a tweet, a purchase, a call with a center call representative or the click on an email. And behind these interactions...

Critical IT Project? – Your Assurance of Success

Using a System Integrator Larger or more complex implementations often require a system integrator (SI); the SI brings skills and training in vendor-specific technologies that can help move your project quickly...

Driver Safety Increases Productivity

It seems nearly every day a new gadget hits the market, designed to make us better, fitter, more productive and happier humans. Optimization-related tech has permeated our worlds from the time...

Harnessing the Power of Data

A look at how three organizations gained a competitive advantage by tapping analytics in the battle for talent We live in a world of unprecedented access to data. The potential of “big...

Strategy Execution Engine in the Digital World

The Discipline of Business Process Management Recent research of The Gartner Group shows that only 13% of business meet their strategic goals on a yearly basis . This means 87% of organizations...

Evolution of Marketing Automation

Going back to 1998, I recollect working on the industry's first database-enabled email list manager UnityMail 2.0. It worked on Windows NT and was developed by Revnet Systems. UnityMail 2.0 included...
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Lights Out

There are some scary ideas out there. Last week I watched a webinar on enterprise cyber security and related threats. If you follow this...

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